Psychology has always captivated me, specifically the boundless intricacies and theories about human behavior. Every conversation offers a unique perspective and insight into another’s world, revealing aspects of their shadow selves. Perception, focus, and the meanings we assign to them significantly shape our lives. Yet our desires and necessities what we yearn for basically, spend […]

So, this year, one of my goals was to read more books revolving around topics I’m genuinely interested about. The latest one I just finished called “Psycho-Cybernetics” by Maxwell Maltz, was really insightful and I highly recommend you to check it out. Maltz, originally a plastic surgeon, ventured beyond the surface of skin-deep alterations to […]

As I step into 2024, I find myself reflecting on the year. It’s been quite a journey, full of ups and downs, but overall, a good year. And you know what? I’ve realized I’m thankful for the simple things in life. This thought led me to write down something important today which is the power […]

This is a hot topic, given the current global events. With the economy in a precarious state due to inflation, war, and rising interest rates, not to mention other external factors, I thought it would be beneficial to examine how other marketers are adapting to these changes. Businesses are often looking for ways to maximize […]

We know as marketers, understanding customer behavior can help us customize our marketing campaigns to match our ICP (Ideal Customer Profile). Which in the long run will help our customers reach their goals through our products and service meanwhile growing more trusting towards our positioning and brand. While I’m certain we may put a lot […]