For most companies, there’s this ongoing challenge that often goes unnoticed until it starts costing them sales and marketing misalignment. I’ve seen it happen too many times teams working with great data, like GA4 or Salesforce, but the insights don’t always connect, or worse, they’re contaminated due to sales teams entering incorrect information. Sure, look […]

It’s 2025 already, and pretty difficult to believe how fast this past year has flown… though in a good way! Just like looking back on the last year, with the new one, I am filled with gratitude for everything I’ve managed to achieve, both on a personal and professional level. There’s something truly fulfilling in […]

Psychology has always captivated me, specifically the boundless intricacies and theories about human behavior. Every conversation offers a unique perspective and insight into another’s world, revealing aspects of their shadow selves. Perception, focus, and the meanings we assign to them significantly shape our lives. Yet our desires and necessities what we yearn for basically, spend […]

So, this year, one of my goals was to read more books revolving around topics I’m genuinely interested about. The latest one I just finished called “Psycho-Cybernetics” by Maxwell Maltz, was really insightful and I highly recommend you to check it out. Maltz, originally a plastic surgeon, ventured beyond the surface of skin-deep alterations to […]

As I step into 2024, I find myself reflecting on the year. It’s been quite a journey, full of ups and downs, but overall, a good year. And you know what? I’ve realized I’m thankful for the simple things in life. This thought led me to write down something important today which is the power […]