2024 2/Feb

So, this year, one of my goals was to read more books revolving around topics I’m genuinely interested about. The latest one I just finished called “Psycho-Cybernetics” by Maxwell Maltz, was really insightful and I highly recommend you to check it out. Maltz, originally a plastic surgeon, ventured beyond the surface of skin-deep alterations to […]

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2023 25/Nov

As I step into 2024, I find myself reflecting on the year. It’s been quite a journey, full of ups and downs, but overall, a good year. And you know what? I’ve realized I’m thankful for the simple things in life. This thought led me to write down something important today which is the power […]

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2023 9/Feb

This is a hot topic, given the current global events. With the economy in a precarious state due to inflation, war, and rising interest rates, not to mention other external factors, I thought it would be beneficial to examine how other marketers are adapting to these changes. Businesses are often looking for ways to maximize […]

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2022 27/Jul

We know as marketers, understanding customer behavior can help us customize our marketing campaigns to match our ICP (Ideal Customer Profile). Which in the long run will help our customers reach their goals through our products and service meanwhile growing more trusting towards our positioning and brand. While I’m certain we may put a lot […]

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2022 12/Jun

Alright, so I know what you’re thinking. You thought this was going to be about Automatic Bread Machines, but truth be told what I’m about to share with you is the next best thing since sliced bread. Grab some popcorn (or bread), and let’s dive in and get started. What is Account-Based Marketing (ABM)? Account-Based […]

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