This is a hot topic, given the current global events. With the economy in a precarious state due to inflation, war, and rising interest rates, not to mention other external factors, I thought it would be beneficial to examine how other marketers are adapting to these changes. Businesses are often looking for ways to maximize […]

We know as marketers, understanding customer behavior can help us customize our marketing campaigns to match our ICP (Ideal Customer Profile). Which in the long run will help our customers reach their goals through our products and service meanwhile growing more trusting towards our positioning and brand. While I’m certain we may put a lot […]

Alright, so I know what you’re thinking. You thought this was going to be about Automatic Bread Machines, but truth be told what I’m about to share with you is the next best thing since sliced bread. Grab some popcorn (or bread), and let’s dive in and get started. What is Account-Based Marketing (ABM)? Account-Based […]

  Conversational marketing is something that I’ve been wanting to talk about for a while. It’s the type of marketing where you communicate with your customers in a natural way as if you were talking to a friend. This type of marketing is becoming more and more popular because it’s simple, effective, and human. When […]

  The Covid pandemic has abruptly altered consumers’ behaviors and attitudes. Sales funnel reports are still important in 2022 and will help you to identify opportunities and problems. They can help you to track how many leads are entering your funnel, how many are converting to customers, and how much revenue you are generating from […]